CORO Costume Jewelry Was One of Oldest, Most Recognized & Biggest American Jewelry Companies Out of Providence, R.I. & N.Y. Founded Around 1901 or 1902 Coro used many different marks over the years making jewelry for both women and men; Something for every pocketbook and every taste. Consequently, Coro is a nice place to start if you are beginning a Vintage jewelry collection: If you are a seasoned collector, you already know the ropes. Adolf Katz was one of Coro's leading designers for close to forty years & designed some of their most beloved jewelry. The Coro mark (Coro in script) was first used July, 1919. If you put your cursor over the pictures shown at the left there is more information. In the 1940's CoroCraft was the hi .
best dating coro jewelry marks - Vintage Costume Jewelry Identification and Value Guide
Vintage costume jewelry is perhaps the easiest way to wear vintage for any modern woman of any background, style or size. You can be a top-level executive CEO and wear a pair of Trifari vintage earrings with your power suit. Or, you could be an underground DJ spinning in Tokyo with a piece of Monet from the ’70s hanging like a Flava Flav chain from your neck.
There’s no limits to the “who” behind the “how” of . Whatever style suits your fashionable needs can and will be fulfilled by the digital marketplace. As illustrated in my e-book, the 100 Best Vintage Shops Online, “jewelry-only” online vintage shops are fast becoming a trend. Maintaining and listing jewelry is easier than styling and shooting a human model.
Plus, vintage costume jewelry is easy to buy and easy to wear – there’s rarely a “size” required! While brands like offer real silver jewelry at affordable prices, the truth I’ll stand behind is that vintage costume jewelry is the best way to find a piece of top quality jewelry engraved with affordable legacy and a commitment to craftsmanship that lasts.
The history of costume jewelry is an illustrious one. Most seasoned #vintagelovers credit Coco Chanel with popularizing costume jewelry, as she introduced faux jewels to wear with each of her collections. The lesser-valuable jewelry was nicknamed “costume” because Chanel encouraged her clients to only wear the jewelry with one of her outfits for one season. Talk about limited! It was thanks to that costume jewelry rose in prominence for the everyday woman to wear.
As necklines dipped lower and hair became shorter, the need to wear earrings, bracelets and necklaces every single day became not just a trend, but outfit protocol. Decorating your look with jewelry was no longer optional. Beginning in the ’50s, it’s safe to say that jewelry was as ubiquitous on a woman as wearing a pair of shoes! I didn’t share every single vintage costume jewelry designer in this post – or every single fact!
What do you know that I didn’t share? Please spread the #vintagelove and knowledge in the comments! Or say hello on , , or . #blingbling, Sammy Vintage Costume Jewelry: Monet Monet Advertisement, 1968 Founded … Monet was founded in 1919 by brothers Michael and Joseph Chernow as a monogramming business.
Monogramming was a huge trend in the 1920s. The company did so well that in 1934 they hired a designer with a background from Cartier. The designer, Edmond Mario Granville, would remain with the company until his death in 1969. A brief back story … Monet can be thanked for many technological advancements in jewelry production. The “friction” ear clip and the “barrel clutch” for pierced ears were invented by Monet. But most importantly, Monet can be thanked for making “tailored jewelry” trendy in the 1970s.
These were crisp, clean gold and silver plated pieces without stones that were suitable for everyday and business wear. It’s safe that say that the smooth style of this new costume jewelry trend was because more and more women were entering the workplace in middle to upper management roles in the ’70s.
They weren’t the secretaries – think Joan from Mad Men – wearing bling bling to the work place to sit and be pretty. No. They were fast becoming boss ladies and their wardrobe decisions shifted to reflect that. Value today … Modern Monet is easy to purchase from any department store jewelry counter.
Liz Claiborne has been the owner of the trademark since 2000. The Monet insignia was not on jewelry before 1955, so if you find a piece of Monet without the name inscribed you’ve potentially found a pre-1955 piece. The “Monettes” line was for teenage girls that due to limited production, is harder to find today.
For more information … on Collector’s Weekly – Collecting by Vintage North on Etsy on Etsy on Etsy Vintage Costume Jewelry: Coro on Etsy Founded … Coro was unofficially first founded in 1901 by Emanuel Cohn and Carl Rosenberg. They opened a small accessories on Broadway in NYC. “Coro” was born in 1943 and originates from combining the first two letters of their last names.
A brief back story … Coro’s collections were designed by a collection of designers who were often unknown names in a competitive industry. Many of these designers started with Coro and went on to produce their own lines.
Coro marked jewelry with the designer’s name only in rare instances. Look for other vintage jewelry by designers Francois, Gene Verecchio, Oscar Placco, Robert Geissman and Mass Raimond.
Each were designers for Coro before founding their own lines. Vintage value … Because Coro shuttered in 1979, finding Coro costume jewelry is an accomplishment within today’s competitive market. The company shined with its jeweled designs in the 1930s-1950s.
But with the change in trends – women began wearing beads in the ’60s – Coro’s market share collapsed and after 78 years in business, they silently closed their doors. For more information … on Jewel Collect – Everything You Need to Know About – Names of on Etsy on Etsy on Etsy Vintage Costume Jewelry: Trifari Vintage Trifari Jewelry Ad Founded … Trifari was founded in the early 19th century teens by Gustavo Trifari, an Italian immigrant son.
It later became a three-partner brand that was so successful, many historians of vintage costume jewelry would surely tell you it was Trifari that made costume jewelry so mainstream in the first place. A brief back story … Trifari is perhaps the most celebrity-catered brand of the vintage costume jewelry industry, having adorned the likes of first lady Mamie Eisenhower (who famously wore Trifari costume jewelry lookalike pearls to both of her inaugural ball) and Madonna.
If you’ve discovered a piece of Trifari from the era, you may have your hands on a piece of sterling silver. Reason being, war rations prevented the use of metal so Trifari was forced to use sterling instead, tripling prices of the Trifari products. In the 1940s, Trifari made the corps emblems for the British Royal Air Force.
Look for Trifari’s “Jelly Belly” pins from the 1940s. These are pins of animals like seals, poodles (the rarest), roosters, etc. with a solid Lucite pearl set in sterling silver or gold plate in the animal’s belly. Trifari is particularly valuable for vintage costume jewelry thanks to its connection with French designer Alfred Philippe, who also designed for Van Cleef and Arpels.
Value today … Beginning in the 1970s, Trifari’s ownership shifted from Hallmark, to Crystal Brands, to Monet, which went bankrupt in 2000 and is now owned by Liz Claiborne. Purchasing a piece of Trifari today is not purchasing the quality it was yesterday, considering pieces are made abroad and not with the intents of dressing First Ladies at their inaugural balls.
For more information … on Healthy Pursuits Hub Pages and an interview with Diane Love on Sarara Vintage Couture on Etsy on Etsy on Etsy Vintage Costume Jewelry: Avon Available on Barnes & Noble Founded … Out of this list, Avon is the oldest, having been founded in 1886 as a perfumer.
Avon is a brand representative of female empowerment because founder David McConnell established Avon with the intent of offering women the opportunity to go into business for themselves as consultants for the company. Originally known as California Perfume Company, “Avon” became Avon in 1929. The name was officially changed to Avon, products in 1937. A brief back story … Avon was a perfume and makeup company without jewelry until 1963.
Jewelry was introduced as “free gift” with purchase. The jewelry became popular and so wise to listen to their customer’s demands, Avon launched jewelry in the 1970s as its own line of product. Value today … Considering jewelry was only a small portion of the Avon business in the ’60s, finding a piece of Avon from this era means you’ve found a highly collectible piece. For more information … – By Date – by Mandy Heth of Baubles & Bits on Etsy on Etsy on Etsy More Vintage Costume Jewelry from My Grandmother’s Collection from Collector’s Weekly The History of from Collector’s Weekly for Sale on eBay for Sale on Etsy Need help marketing your online or brick & mortar vintage store?
Schedule a consulting call with me today! **** Want to sell vintage clothing online? Learn from the pros. Get an excerpt of my e-book, The 100 Best Vintage Shops Online, for FREE Sammy, I am a collector and reseller of all things vintage. I found this blog post searching for vintage costume jewelry brand names, researching some older pieces than the designers you feature in this post. I am wondering if you have other similar posts about designers from earlier periods.
I am very interested in learning more about your services and I have ordered the sample chapter of your book. Thanks for your love of vintage! Hi! My name is Sammy and I created this website as a place for myself and others to share their love for finding, selling and styling vintage. I believe that all woman can make vintage fashion a part of their wardrobe, and I hope that you’ll join me on this journey as we spread vintage love together!
Information & images on RCJ are original works of Illusion Jewels. Written permission is needed to use any of it in any other publication, written or electronic. Coro Jewelry History and Marks CORO/COHN AND ROSENBERGER c. 1900-1979 Coro jewelry, Cohn & Rosenberger, was founded in New York by Emanuel Cohn & Carl Rosenberger in 1901/1902 & incorporated in 1913. A factory was established in Providence, RI in 1911. With offices or plants in New York & Providence; at times they had a presence in Chicago, Los Angeles, San Francisco, Miami, Toronto, England and Mexico. Great Britain mechanical patents have been found in the name of Corocraft from 1961 until 1969, which documents actual production in England (courtesy Mary Walden-Till).
Cohn died in 1910, but the name remained Cohn & Rosenberger. The corporate name "Coro" was adopted in 1943. Rosenberger died in 1957, & his son Gerald, who succeded him, died in 1967. In 1969 the family sold 51% of the Coro stock to Richton, Intl.
Corp., who bought the remaining stock in 1970. Richton also owned the Oscar de la Renta brand. By 1979 all the Coro companies, except the Canadian company, were bankrupt.
It was sold to a South American company in 1992 & also went backrupt. Gene Verri was the head designer and personally responsible for many, many of Coro's famous designs. Adolph Katz signed many of the patents only as a representative of the company. Information confirmed by Ron Verri , Gene's son -- 9/8/05. Designers for Coro according to Brunialti: Gene Verrecchia [Verri] --1933 to the end of the 1963 (he and his son Ron own Gem-Craft) Charles E.
Pauzat--1939-1940's Oscar Frank Placco --1934-1945? Robert Geissman--1938 Sidney Pearl--1941 Carol McDonald--1940 Lester Gaba--1941 Marion Weeber --1940-1941 Victor di Mezza--1950 **According to Jim Katz, the first instance of Coro necklace using a J hook is July 15, 1948: Coro manufactured most of their own jewelry.
However, when needed, they would have other companies make some of their jewelry. Hedison manufactured some jewelry for Coro. Catamore manufactured all Coro's "precious metal" jewelry, until about 1970 when Coro started making their own.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ MARKS: Mark: C and R Courtesy Dianne Lavenburg (from 1922 TradeMarks of the Jewelry and Kindred Trades -- Jewelers' Circular) Mark: flying horse-Pegasus- mark used alone-no name 1939 Mark: 47 West 1965 Courtesy Plenty O' Jewels.
Mark: A Coro Original -- script 1947 Mark: A MASTERPIECE OF FASHION JEWELRY 1943 Mark: Ajusta 1948 Mark: Alice-In-Wonderland Dec. 1933 Mark: Almanac of Life 1954 Mark: Americana 1936 Mark: Ancestral 1930 Mark: Andre' 1937 Mark: Andre' hair fashions 1937 Mark: ANDREE RUPERT JEWELRY (on fancy barbell) 1937 Mark: Arista 1954 Mark: Aristocrat 1950 Mark: As you Like It 1939 Mark: Atomic 1945 Mark: Black Beauty 1946 Mark: Blithe Blossum 1956 Mark: Blue Danube 1929 Mark: Calypso 1957 Mark: Carraca 1940 Mark: Cellini(script) 1942 Courtesy RCJ from US Trademark site Mark: Charmers 1959 Mark: Chatter Pins 1948 Mark: Cherubin 1956 Mark: Chruchill Downs 1960 Mark: Cleopatra 1959 Mark: Clip-Ease 1941 Mark: Clouddrift `950 Mark: Cocktail Set 1947 Mark: Collegiate 1940 Mark: Color a la Carte 1959 Mark: Colorama 1954 Mark: Colossus of Rhodes, Greese, Coro Courtesy Penny Whitlow Mark: Constellation 1946 Mark: Contessa 1952 Mark: Coquette 1948 Mark: Corel 1971 Courtesy RCJ Mark: Coro hangtag Courtesy Linda Heberling Mark: Coro(script at angle) 1919 Mark: Pegasus figure 1939 Mark: Pegasus figure beside empty rectangle 1945 Mark: Coro with "R" inside a square Courtesy Terri Carl Mark: Coro-script-no angle-different font 1919 Photo courtesy Di Kemp.
Mark: Coro, Des. Pat. Pend. Courtesy RCJ Mark: Foil tag Courtesy Lyn Peightal Mark: Coro (scrip at angle in rectangle with Pegasus beside) 1945 Photo courtesy . Mark: Mark: After 1955 , Courtesy Mike Friedrich Mark: Coro - heavier Script at angle -- 1940 Mark: CORO, Inc.--photo by Cindy Amirkhan Mark: April Daisy, White Sapphire, Coro - pre-1955 Courtesy JC Burr Mark: CORO-CLAD 1965 Mark: Coro CRAFT (Coro- script, CRAFT- printed; in rectangle Courtesy Gayla Esch Mark: Coro CRAFT (Coro- script, CRAFT- printed; in rectangle, Pegasus beside) 1938 Mark: Corocraft(script at angle in rectangle with Pegasus beside) 1933--1979; [sterling prior to 1950] Mark: Coro Craft-both in script-tall script 1935 Mark: Corocraft (in script), Pat.
Pend; c. 1954 Courtesy Diane Hanselman Mark: Corocraft (in script), Des. Pat. Pend. Courtesy Mary Ann Docktor-Smith Mark: Corocraft in script Courtesy Evelyn Phillips Courtesy Erik Yang Mark: CoroCraft Sterling with flying Pegasus Courtesy Beth Rowlands. Courtesy Simply Sharon. Mark: Coro Craft Sterling - early to mid 1940's Courtesy Sande Kattau Coro-Craft Sterling bag Courtesy Frances Rosenau Mark: Coro Craft Sterling Photo courtesy ID: duplicated - Patti Matijevich.
Mark: Coro Creations by Francois 1937 Mark: Coro Duette Courtesy ID: duplicated - Patti Matijevich. Mark: Coro Duette Courtesy justabunchofwildflowers. Mark: Coro Duette Pat. No. 1798867 Photos courtesy Gayla Esch. Mark: Coro Elegante-different font 1944 Mark: Coro Fashion Watches 1958 (first "o" has a watch face) Mark: CORO-KLAD 1965 Mark: Coro(script) Radiance (all on square tag) 1932 Mark: Coro Silvo Courtesy Jan Cox Mark: Coro Supreme-script-different font --1943 Mark: Coro-Teens 1940 Mark: Hand-Made by Coro, STERLING CRAFT (on ends of bar-bell looking mark) --1941 Mark: Corochrome --1957 Mark: Corograms--1922 Mark: Corolite (in a circle) 1923 Mark: Corolite Courtesy BeeGee McBride Mark: Coro Magic -script 1960 Mark: Coro Mexico -- 1943 -- 1950 Coro contracted Taller Borda Silversmiths, owned by Hector Aquilar Photo courtesy Susan at Eureka.
Mark: Coro MEX Silver Courtesy Debra Rothpan Mark: CORONATION 1965 Mark: Coro Originals(delicate script) 1947 Mark: Coro Silver in circle shape with MEX inside. Info courtesy Arnie V. Mark: Coro Sterling - (Coro script, Sterling block print) Mark: Coro Sterling Mark: Coro Sterling - (Coro script, Sterling block print) Courtesy Jim Katz Mark: Coro Ster. Photo courtesy Jim Katz.
Mark: Coro Teens Courtesy Gloria Barnhart Mark: Coroteens-script 1951 Photo courtesy Simply Sharon.
Mark: Corotots -- script at an angle 1941 Mark: Court Jester 1955 Mark: Crowing Glory script with crowa a-top the "C" & "G" 1965 Mark: CZARINA 1950 Mark: Daily Double 1951 Mark: Day and Night 1940 Mark: Debutante(italics) 1935 Mark: Debutante 1935 Mark: Deamboat (script) 1959 Mark: Duette 1929; Courtesty Robin Deutsch.
Mark: Ear Charmers 1956 Mark: Electra Trisemble 1931 Mark: Elegante' script 1948 Mark: Elite(script) 1948 Mark: EMPRESS EUGENIE(straight print-other companies also used variation of this) 1930 Mark: Fashion Flair(script) 1957 Mark: Fashion Square 1931 Mark: Fashionata(script) 1960 Mark: Fire Bird 1963 Mark: FLUID LOOK 1959 Mark: FLUTTERBYS 1963 Mark: for that priceless look 1944 Mark: Francois(script) 1937 - c.
1960 Photo courtesy David Pritchett. Mark: Futura 1953 Mark: Futurama 1953 Mark: Galaxy 1949 Mark: Giftpak 1953 Mark: Glamor 1940 Mark: Glamour(script) 1941; renewed in 1976, now dead Courtesy RCJ Mark: Glamour Magic Mark: Glamourcraft (script) 1958 Mark: Glitter Bobs(script) 1956 Mark: Golden Rod script 1926 Mark: Grandeur (script) 1950 Mark: GROTTO BLUE 1926 Mark: Harlequin 1928 Mark: Hi Jinks by Coro( on a bar-bell-like mark) 1940 Mark: Imperial Bouquet 1931 Mark: Jewelcraft 1920; mark now owned by Gem-Craft Courtesy Annekins Quick Mark: Jewelcraft(at angle) 1920; was still being used during the 1950's with Pegasus Mark: Jewelcraft England was still being used during the 1950's with Pegasus Courtesy Fred Pell Mark: Jewelfully Yours 1947 Mark: Jewels by Francois (Francois in script) 1937 Mark: Jingle Jangle 1958 Mark: Jingle Rings 1958 Mark: La Belle 1963 Mark: Liberty 1934 Mark: Lovable (script) 1057 Mark: Love-Link 1934 Mark: Love Locket 1953 Mark: Lucky Buck (script) 1959 Mark: Lustralite (script) 1950 Mark: Made in Canada -- pieces made in Coro's Canadian factory were marked such.
They were made for Birks, but were probably sold in other major department stores. Info courtesy Robin Deutsch. CAUTION - not all pieces marked "Made in Canada" are Coro. Mark: Made in Mexico---- Hector Aguilar --1943 to 1950 words inside a circle: around the top Photo courtesy Luda Tovey. At the top--"Made In Mexico", at the bottom--"Silver", in the middle--"Coro" Another Made in Mexico Photo courtesy Connie Gumtow .
Mark: Magic Eye (script) 1938 Mark: MAGICLIP straight letters 1950 Mark: Magi-Clip script 1960 Courtesy Pam Leeds Mark: Mah Jongg 1923 Mark: Maharani Mid-Eastern look print 1935 Mark: Maharani script 1937 Mark: MAMIE 1952 Mark: Mantelet Medieval print 1949 Mark: Memories of Life (script) 1954 Mark: Meringue 1942 Mark: Metalite (script) 1929 Mark: Millionears script 1949 Mark: Moonbeam by Coro 1941 Mark: Moonbeam 1956 Photo courtesy Manon Kavesky Mark: Moonrays 1956 Mark: Music Box 1923 Mark: Night Owls 1944 Mark: Norseland 1940's Photo courtesy Luda Tovey.
Courtesy Cindy Amirkhan Mark: Our Little Darling 1946 Mark: PADDOCH by Coro ( on a bar-bell) 1941 Mark: PAINT-BOX 1937 Mark: Paragon (script) 1946 Mark: PERSONETTES 1950 Mark: Pinafore Mark: Prestige (script) 1948 Mark: Queen Bees 1943 Mark: Quick-Trik Mark: Quintette (script) 1938 Mark: Quivering Camellia (script) 1939 Mark: Rambling Roses (script) 1944 Mark: Rapture by Coro (on shield) 1942 Mark: Raven 1963 Mark: Regala (script) 1948 Mark: Romantic 1931 Mark: Round The Clock 1956 Mark: SCINTILLA 1933 Mark: Smart Set (script) 1935 Mark: Smart Set (block print) Photo courtesy Judi Bollen.
Mark: Soda Set (script) (pic of a soda w/straw beside) 1957 Mark: Softouch (script) 1959 Mark: Southern Belle (script) 1940 Mark: Splendor (script) 1948 Mark: STERLING CRAFT, Hand-Made by Coro (on ends of bar-bell looking mark) --1941 Mark: Sterling Craft by Coro (inside oval set side-ways, "Sterling Craft" around top, "by Coro" around bottom) Courtesy Vera Battemarco Mark: Sterling S. Coro Photo courtesy Jim Katz.
Mark: Stocking Stuffer 1957 Mark: Styled to Beautify script 1938 Mark: Sublime (script) 1948 Mark: SUNBEAM 1927 Mark: SUN-KISSED 1929 Mark: Supreme (script) (written at angle) 1948 Mark: Teen-O-Grams 1958 Mark: TEMPLE BELLS 1964 Mark: Tempt Me 1963 Mark: The Angel of Love 1952 Mark: The Avenue 1925 Mark: Thorobreds 1942 Mark: Tickled Pink (script) written at angle 1958 Mark: Travelogue 1957 Mark: Trio Tricks 1951 Mark: TRIQUETTE 1937 Mark: TWEEDBEADS 1960 Mark: Twin Tones 1954 Mark: Valiant 1948 Mark: Vanity Fair 1945 Mark: Vendome 1944 -- 1970 Photo courtesy Jo-Ann Sturko.
Mark: Vendome with copyright, after 1955 Mark: H-A©Vendome Courtesy justabunchofwildflowers Mark: Wafer 1935 Mark: Whirlaway 1949 Mark: Wood Nymph 1963 Mark: Worn The Most From Coast to Coast 1940 Mark: Sterling 12C Courtesy Joe Weingarten. Coro was issued this trademark & was required to mark items they made for sale to US Military. This was issued after 1965 BIBLIOGRAPHY PAT SEAL: research files DOTTY STRINGFIELD: research files LUCILLE TEMPESTA: owner-publisher of the Vintage Fashion & Costume Jewelry Magazine BOBYE SYVERSON: research files.
A TRIBUTE TO AMERICA by Carla and Roberto Brunialti AMERICAN COSTUME JEWELRY by Carla and Roberto Brunialti AMERICAN JEWELRY MANUFACTURERS by Dorothy T. Rainwater COLLECTIBLE COSTUME JEWELRY by Cherri Simonds COLLECTING COSTUME JEWELRY 101 By Julia Carroll COLLECTING COSTUME JEWELRY 202 By Julia Carroll COLLECTING RHINESTONE COLORED JEWELRY by Maryanne Dolan COPPER ART JEWELRY by Burkholz and Kaplan COSTUME JEWELRY A PRACTICAL HANDBOOK AND GUIDE by Fred Rezazadeh COSTUME JEWELRY (2nd Ed.) by Harrice Simons Miller EUROPEAN DESIGNER JEWELRY by Ginger Moro INSIDE THE JEWELRY BOX By Ann Pitman MASTERPIECES OF COSTUME JEWELRY by Ball and Torem MID-CENTURY PLASTIC JEWELRY By Susan Klein MIRIAM HASKELL JEWELRY by Cathy Gordon and Sheila Pamfiloff OLD JEWELRY by Jeanenne Bell WARMAN'S JEWELRY 2nd Ed.
by Christie Romero WARMAN'S JEWELRY 3rd Ed. by Christie Romero
Stunning Vintage Signed Coro Necklace