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Tracey Hill left her very well paid job of 13 years to start a business in a totally different industry: the online dating agency. Read how she did it below… Tracey Hill // UK // // Personal Introductions & Dating // 30s WHAT MOTIVATED & INSPIRED YOU TO START YOUR BUSINESS?
Well, my past relationships motivated me, and so did the future of finding people love and happiness. This is what motivated me the most to start Simplicity3. A year ago, I was lying on a beach in Turkey and had a call from two different friends both complaining about their experiences with online dating. For some reason, friends come to me frequently with dating disasters or relationship issues.
Sometimes I think it’s because I’ve probably experienced the worst of relationships but also the best one with my husband. One friend had acquired a stalker after passing over his mobile number and the other had been on numerous sites for years and just didn’t have any luck. So I decided to take it upon myself to do some in-depth research into the online dating industry and was quite shocked with what I found. In the UK alone, the dating industry turns over 3.7 billion and mostly all it offers is a complex platform for anyone to sign up on and leaves people to go it alone.
I couldn’t see where there was a service element for the members parting with money every month. The more research I did, the more I could see a huge gap in such a saturated industry. I wanted to create a company that would be an honest brand with all the services and products you could possibly need to make your journey in finding that special someone in a way that is fun, personal, secure and, in turn, far more successful – and so I created Simplicity3.
TELL US ABOUT YOUR BUSINESS… Simplicity3 is an online dating agency, which also offers personal introduction services for people that don’t have the time to date online or have had a bad experience. You have to be accepted to join Simplicity3 – you can’t just sign up. We put each member through brief verification checks, and we only want genuine people on our site, which is why were growing organically without any purchased databases.
Once a member is accepted, they have three packages to choose from to suit their lifestyle. We offer additional products to our members, Identity Checks, Profile creation, Photography, style and image consultants, coaching, personal matchmakers, a platform to communicate with your potential date, called “simplyTalk,” and much more.
I want my members to have one place to go for anything they need when it comes to dating, but also I want them to date confidently and in a secure environment.
We’re a company that truly cares about how are members date. WHAT WERE THE FIRST FEW STEPS YOU TOOK TO GET YOUR BUSINESS UP AND RUNNING? I researched the industry for three months while building my business plan. The last thing I wanted to do was to create something that had already been done. Instead of taking investment, I took money from my savings and my house, left my job and started designing the platform.
WHAT HAS BEEN THE MOST EFFECTIVE WAY OF RAISING AWARENESS OF YOUR BUSINESS AND GETTING NEW CUSTOMERS? Word of mouth and social media, I still believe that word of mouth is a very powerful tool.
Social media has also helped. I only really focus on London and the surrounding areas but I’d love to franchise to other major cities within the UK; it’s just not that easy to find good matchmakers. WHAT HAVE BEEN YOUR BIGGEST CHALLENGES SO FAR WITH RUNNING YOUR BUSINESS? Well, there have been many; if it were easy then surely everyone would be doing it. I’ve had issues with potential business partners and staff, all promising everything but not delivering.
BUT my most major issue has been growing my site organically. Most dating sites use a purchased database of people or use a white label product and 100’s of websites share the same database, I decided that that wasn’t the company I wanted to be. I wanted genuine, like-minded people to come to the site because they were truly looking for something special. Like others, I could have created a perception and advertised the fact that I have thousands of people on my site, but they would have been purchased profiles of people that don’t even know they are on my site – I believe that to be dishonest.
I want Simplicity3’s community to grow together, and when one of my members contacts someone, I want that member to be a real person that chose us. HOW DID YOU OVERCOME THESE CHALLENGES? The only way Simplicity3 will overcome these challenges is to carry on with what we’re doing, spreading the word of Simplicity3 through word of mouth, PR, Marketing and advertising.
WHAT DO YOU LOVE ABOUT RUNNING YOUR OWN BUSINESS? I love introducing people to one another. I’ve been fortunate enough to introduce a few of my friends to their husbands and it’s great to see. I also get to meet some really interesting people and people that have not had great relationships and need a confidence boost. I for one have been that person so I can relate to how they’re feeling about dating again.
WHAT ADVICE WOULD YOU GIVE TO OTHER ENTREPRENEURS? Plan, Plan & Plan. Keep going and don’t give up. HOW DO YOU KEEP MOTIVATED THROUGH DIFFICULT TIMES? I think back to why I started Simplicity3. If I loose hope, then how can I really make a difference in this industry for my members. This alone keeps me motivated. DO YOU HAVE A BUSINESS PHILOSOPHY? Take risks, stay focused, be fearless and believe in yourself.
When I face a big challenge I… ask for advice. My greatest fear is… not making a difference. The most courageous thing I’ve ever done is… leaving my very well paid job of 13 years to start in a totally different industry. If I could go back in time to when I was 20 I would tell myself… to take risks, be confident and to start believing in myself. I believe… that in life everything can change the second you are willing to step outside your comfort zone.
The biggest lesson I have ever learned is… to be yourself, don’t try to be something your not. My favourite business tool or resource is… my mentor and talking to people in my industry. My favourite quote is… “He who is not courageous enough to take risks will accomplish nothing in life.” Muhammad Ali WANT MORE HELP TO GROW YOUR BUSINESS? We’ve got you covered. Join our membership to access… • Our master business checklist so you can see all the fundamental steps you need to take to build a successful business.
• Over 40 masterclasses taught by leading experts, showing you step-by-step how to get the results you want. • The most friendly and inviting community of over 5000 entrepreneurs for you to connect with. • + So much more: Monthly masterminds, live Q&A sessions, accountability partners, 1-1 opportunities…all the help you could need to get where you want.
best introduction dating agencies uk - DATING WEBSITES
Membership of the Dating Agency Association is now open to all UK based dating organisations that have traded successfully for more than 1 year and this can include Dating Agencies, Introduction Agencies and Dating Event Organisers, who comply with the requirements of the Information Commission and Data Protection Act and are prepared to sign up to our stringent Code of Practice and also support our campaign to lobby HM Government to ultimately introduce compulsory background checks for all dating organisations whatever their niche.
Over 50s Dating Avenues Dating LTD One of the longest established agencies in the UK and now specialising in dating and introductory services for those in their 50's, 60's and 70's. Offers dating services for more mature individuals and excellent value for money, with prices starting from just £895 for a full years membership, which is less than online dating in some instances but with the same excellent standards of service through your own personal matchmaker and high level of confidentiality.
Personal Matchmaking Attractive Partners LTD A well known, well respected and popular name in personal introductions, established in 2003 and based in London in Berkeley Square, Mayfair, offering elite quality introductions from an extensive database. One of the most comprehensive choices of membership packages on the market, with Ultimate, Elite and Elect packages to choose from and a company that we thoroughly endorse.
Attractive Partners is a national company and covers ages 30 up to those in active retirement. Younger Dating Alternative Matchmakers Dating LTD Established in 2005 and an agency for those with a younger profile and outlook on life, Matchmakers specialises in clients aged 25-49, which is almost unique in the world of personal introductions.
Matchmakers is an agency that has a more vibrant feel than many traditional competitors, catering for the many younger people now looking for a safer, less risky way of meeting other younger professionals, offering the utmost discretion and confidentiality.
Personal Introductions Searchmate Ltd One of the biggest names in personal introductions in the UK, catering for higher net worth professionals, business people and academics, based in rural Warwickshire. There are two levels of membership, Platinum and Associate, which both offer unique features and good value for money. London Matchmaking Service Ultimate Attraction Ltd Established in 2014 and a London based agency that covers the whole of the UK, for those looking for service excellence and high net worth, professional partners.
Ultimate Attraction is only available to clients aged 30-59 and offers a high end service but without the huge costs often associated with London based agencies. Same Sex Matchmaking Gay Relationships Established since 2014 and specialising in matching same sex couples, based in Mayfair, London, but covering the whole of the UK. Gay Relationships is run to the highest of standards by Sarah James and her team, and welcomes gay people of both sexes who are seeking a long term and enduring relationship or marriage.
Gay Relationships is our only recommended Gay Agency by the Dating Agency Association. Dating Events When The Music Stops Ltd Established since 2003 and specialising in high quality dating events, weekend breaks, black tie events and singles holidays, based in Sheffield, South Yorkshire. There is no ongoing membership required and you can book individual events at a one off cost. So providing great value. Bespoke Dating Two for Joy Introductions Ltd Two for Joy Introductions are a South Yorkshire based family run company that specialises in matching you with your perfect partner or friend.
All of their staff have been DBS checked. Their service is available to all single people over the age of 18, with no upper age limit. Two for Joy welcome people from all walks of life residing in Sheffield, Rotherham, Barnsley and Doncaster, no matter what race, religion, sexual orientation, age, disability, culture or profession.
When you join INTRO, you can be confident that you will be introduced to people who are who they say they are, really look like they do on their profile photograph and are genuinely looking for a long term relationship. We are based in Cheshire and meet all our clients in person. Our personal matchmaking membership includes: • Regular hand picked matches selected for you, minimum of 6 matches, usually 1 per month Personal contact with an experienced matchmaker6 month membership hold option • Personal profiling - we prepare your profile for you • Optional professional photo shoot • Optional appointment with relationship expert • Optional appointment with image consultant Do you want to create meaningful connections and meet compatible singles?
Ditch the dodgy dating apps and join high calibre professionals looking for life partners with Mai Tai. The platform offers a fresh alternative to online dating by providing a bespoke dating service.
Matchmakers arrange dinner dates for members by using a proven matchmaking model. Membership benefits • Increase you dating opportunities • Join exclusive dating events • Unique matchmaking model • Get a 50% discount with the code DAA
AS THE UK’S LEADING DATING COACH AND RELATIONSHIP EXPERT YOU CAN TRUST MY JUDGEMENT I’ve been working in the dating and relationship industry for over ten years now.
In that time I’ve helped thousands of singles find love. I’ve seen many dating agencies come and go so I know the ones that really work for you. Let me find the dating agency that can find you the partner of your dreams. James Preece - The Dating Guru HOW DATING AGENCY REVIEWS WORKS If you are thinking about signing up to an introduction agency, you must make sure you find the right one.
They are a fantastic way to meet other single professionals who are serious about settling down, but joining a dating agency is not a cheap option. So I’ve set up this new free site to help you determine which one is best for you. I only recommend dating agencies that I’ve actually met and work with, so you know you can trust them. Get my FREE Dating Agency Book. Instant Download! Please add your email address to get your copy worth £10.99 now I will answer your questions such as : *How do you find the best dating agency for you?
*The questions you need to ask at your interview *How to avoid scam agencies *How to make sure the agency works hard for you
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