White Label Dating provides dating site users with a rich user experience, including features to help them attract more responses from matches and a profile Q-and-A that prompts personal anecdotes and interesting stories for highly-optimized profiles. And the help doesn’t stop there. White Label Dating’s blog is updated every week with the latest tips, projects the company is working on, partner spotlights, monthly cheat sheets for improvement and more. How has the company influenced the industry? Not only was White Label Dating’s platform named number one at the iDate awards in 2010, 2011 and .
This article contains content that is written like . Please help by removing and inappropriate , and by adding encyclopedic content written from a . (November 2016) () WhiteLabelDating.com (WLD) is an online dating platform provider.
The company currently has 3,243 partners worldwide in countries including the US, Canada, South Africa, Australia and all European regions. WhiteLabelDating.com WhiteLabelDating.com (WLD) was started in 2003 by Ross Williams, founder and managing director of web design agency Rawnet.
WLD was started as a means to maximise revenue from online dating by applying the ‘white label’ concept to dating platforms. This enabled the company to provide dating software, membership database, payment processing, customer support, hosting infrastructure and tax processing to partners looking to set up dating sites. The membership database is segmented according to personal details (age, sex, geographical location, etc.) and interests (sexual preference, music tastes, religion, hobbies, etc.) and then shared amongst all the partner sites in the network.
This means that a member who joins on a "general" dating site will appear in the search results of all sites in the same category. The same approach works for other facets such as Over 50s, Casual and Gay dating.
There are also some unusual terms on some websites where they claim they can irrevocably use any information that you have provided to them. There seems to be no opt-out as to how far this data is shared between related sister companies. Early on, Williams was joined by Steve Pammenter, a recruitment consultancy owner who helped set up Limited in order to fund and launch WhiteLabelDating.com.
In 2009 WLD announced annual turnover of £25 million, hired Darren Damiano from as financial director and secured a further 2000 plus partners. • 2003: Global Personals Limited launched Singles365.com, a flagship dating site to help populate the shared membership database, using the WhiteLabelDating.com platform. • 2004: WLD began trading as its own entity in September 2004 • 2005: After 12 months of building up a membership database, WLD began attracting a number of partners who wanted to start building their own dating sites.
• 2007: WLD secured a number of exclusive relationships to provide the WLD platform to major publishers including Bauer (formerly EMAP), IPC, Dennis Publishing and a number of niche publishers in the UK. • 2008: WLD was short-listed for the ‘One to Watch’ award and won the ‘Financial Director of the Year Award’ at the Fast Growth Business Awards.
WLD currently runs 1,004 partner sites and generates an annual turnover of £5,303,000. WLD received an honourable mention in the ‘Tenon Entrepreneurial Spirit’ category of the National Business Awards.
• 2009: WLD continues to exceed partner expectations on revenue and conversion, and signs on a further 186 partners including CosmoDating, Men’s Health and Borders. • 2011: Global Personals have come under fire from various consumer group and lobbyists for their involvement in XXX Adult Dating sites and the use of fake or misleading profiles or bots and on 1 November 2012 were investigated by a Channel 4 Television News investigation program titled "Fools for love: how an internet dating firm duped clients" exposing how the firm uses fake profiles to lure paying customers.
• . RealWire . Retrieved 10 February 2016. • milo yiannopoulos (17 August 2009). . TechCrunch. AOL . Retrieved 10 February 2016. • . Retrieved 10 February 2016. • . IT-Director.com . Retrieved 10 February 2016. • . Yelp. 10 March 2015 . Retrieved 10 February 2016. • . Channel 4 News . Retrieved 10 February 2016.
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The White Label Dating platform is one of the most customisable platforms around and we want to give you the best possible opportunity to stamp your brand on your dating site. That’s why we ask you to develop your landing page and have so many customisable options within the Partner Portal. Once you’ve bought your domain, you can start thinking about designing your logo and how you want to brand your site.
Maintaining consistency across all of your branded assets is really important, so we’d recommend designing your logo first, then your headers and footers and lastly your landing page after you’ve finished setting up your site in the Partner Portal.
You should decide on a theme and colour palette for your site and design all your assets in line with this theme. Remember to feature your logo on your site header, this will ensure that the user experience is consistent throughout your site. Your mobile logo should be the same as your site logo but it will need to be in a different format. We’ll explain more about that later.
How it works • With white label dating systems, you get your landing page for your website that is connected to the provider’s central database of users. You direct traffic to that landing page, users sign up, and you get a share of revenue they generate by subscribing. • Using a software solution for dating sites, you set up your own independent dating website, customize it for your niche, build your userbase with a number of methods and retain all lifetime revenue from your users.
How do these approaches compare in various aspects of running an online/mobile dating business? Let’s find out: User database Having your website pre-populated with members is a good thing, but you need to be very realistic about the quality of the profiles that you don’t earn.
Software providers sometimes offer fake profile databases (which are generally not recommended to use). White labels have existing “active” databases, although they are often criticized for their quality as well.
With software solutions you can have customized, branded mobile apps with your site name which you can promote to your users and prospects. White labels at most have generic mobile apps (not branded as yours) because of the one-size-fits-all approach. In a generic app users have to enter your site URL for it to work. Also it should be noted that on iOS (the operating system for iPhone, the world’s most popular mobile phone, with the best converting audience) a generic (non-branded) application can’t accept purchases for you, because it’s not set up with your account.
With white label systems your landing page can only be customized so much, and you can’t choose your own features or pricing plans. Basically, it’s a complex system that doesn’t belong to you, so you can’t alter its behavior. Software solutions offer full customization since you are the owner and your website doesn’t depend on anything else.
When you own your website, you can think of any niche that you want to target and customize the website to appeal to it. On the other hand, white label systems only let you choose what’s available, even if it doesn’t fit your niche 100%. Example: You want Miami surfing enthusiasts. Software says: Go for it! White label: Choose casual dating, Florida.
The eventual choice between white label and dating software comes down to making a simple decision – If what you need is a quick entry followed by sharing money and traffic – white label can be a solution. However, if you are considering long-term benefits and want to truly own a site, its content, member database, and revenue – online dating software should be your choice. In short, this is a choice of being CEO of your own website and collecting your own membership base to build revenue upon versus sending traffic to someone else’s database.
Basic search engine optimization (SEO) service from SkaDate will place you in contact with a personal marketing manager, who will set your site up to be ready for increased online visibility. (The service includes keyword research, detailed SEO suggestions report, accounts configuration, content advice, etc.) CLOSE
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