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The first dating app for over-50s is launching today in the UK and Badoo’s founder has invested £3.5 million in the new platform. Whilst there are aplenty out there, from whether you’re interested in men with beards or want to match on similar music tastes, there was a gap for a platform aimed specifically at older daters. For instance, when someone sets up a profile, they are required to upload a selfie as part of the verification process with an algorithm authenticating this image against other pictures provided.
Steps like this will prevent issues such as fake profiles and cat-fishing on the platform. Lester, Lumen’s CMO, says the platform is about creating a space for over-50s to meet genuine and like-minded singles near them. “Over the years people have often asked me where their single parents should be dating, and I used to genuinely struggle to find an answer.
In Lumen, we have created a space which embodies the values of our over-50s audience, and built the type of community we would happily recommend to our friends’ parents.” Lumen is the first dating app aimed specifically at the over-50s (Lumen) It’s also a big deal that the app is backed by Badoo’s founder, Andrey Andreev. Andreev is behind the biggest dating apps in the world including Badoo, with over 350 million global users, as well as female-focused Bumble and the gay dating app Chappy.
Lumen is a chance for Andreev to get another slice of the dating pie. Speaking about the investment, Andreev said: “Do a search of the phrase ‘over 50s dating’.
The results that come up are embarrassing for the industry. The over-50s have been mistreated by the dating sites for years. “I’m excited to see the Lumen team launching an app which finally listens to this audience and specifically targets their issues and needs.” Lumen may be one of the first dating apps aimed at this age group but it will soon have some competition in the form of Facebook.
The platform announced earlier this year it would be , and considering all the young people are in droves, it’s likely it will be older people who would be attracted to the platform.
Given the team backing Lumen, however, it's sure to do just fine. Lumen is available to download for free from and More about: | | Community Guidelines • You may not agree with our views, or other users’, but please respond to them respectfully • Swearing, personal abuse, racism, sexism, homophobia and other discriminatory or inciteful language is not acceptable • Do not impersonate other users or reveal private information about third parties • We reserve the right to delete inappropriate posts and ban offending users without notification You can find our Community Guidelines in full
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